2022 - 2025

• Strategically designed effective, paid digital marketing and organic social media campaigns for Philadelphia Magazine’s Creative Services team.

• Developed and maintained brand identity for marketing, events and client services by designing all digital and print assets for editorial in-book sponsored content, sales materials and event collateral.

• Lead and collaborated with digital marketing team to curate content that impacts audience reach and builds engagement, with measured metrics based on user experience and subscriber feedback.

2024 - 2025

• Collaborated closely with the founder to art direct and design a wide range of soulful content rooted in astrology, spirituality, and seasonal wellness. Led the visual execution of digital campaigns, social content, email marketing, product design and branded assets, ensuring every touchpoint felt aligned, elevated, and energetically cohesive.

• Translated complex spiritual teachings into accessible and beautifully designed experiences across print and digital platforms.

• Maintained brand integrity while evolving visual storytelling to match seasonal cycles, moon phases, and launch timelines. Supported the ongoing refinement of the brand's identity, while channeling intuitive design direction that resonated deeply with Spirit Daughter’s global community.

2023 - 2024

• Designed creative digital campaigns for cross-platforms such as website, sales pages, social media ads, funnels and more to communicate with target audience about products and offers, inspiring them to bring astrology into their lives in new practical and exciting ways.

• Contributed to the growth and success of the company by captivating audiences and driving meaningful engagement. Leveraging expertise in digital marketing trends and techniques to create compelling visuals that effectively communicate the essence of Astrology Hub's brand.

2021 - 2022

• Directed weekly workflow consisting of 20-30, wedding stationary clients. Oversaw brand development of projects and met weekly with clients to present initial, creative concepts through final deliverables.

• Exercised exceptional planning skills and viewed projects holistically, mentoring clients throughout the creative process.

• Seamlessly managed client communications and changes throughout the design timeline and prepared files for print efficiently, in order to meet strict deadlines.

2019 - 2021

• Specialized in digital content marketing with a focus on conversion optimization and qualified leads, using a data-first approach to creative.

• Created downloadable opt-ins such as e-books, e-posters, infographics, animations, gifs and videos that compelled clients and consumers to convert.

• Developed marketing assets based on performance metrics including banner ads, landing pages and evergreen social campaigns.

2018 - 2019

• Initiated and developed the on-campus, logo brand guidelines responsible for implementing the university’s updated graphic requirements, amongst staff and student organizations.

• Collaborated with the in-house Creative Director to design promotional OOH, print ads and visual flyers + brochures that recruited prospective students and aligned with the university’s brand identity.

2015 - 2019